You’ve Got Branding All Wrong

Here's what most businesses get wrong

They focus on:
→ Random logo design
→ Generic color schemes
→ Template websites

But real branding is deeper:

1. Brand Strategy
Your foundation:
→ Purpose (Why you exist)
→ Vision (Where you're going)
→ Values (What you believe)

2. Brand Voice
How you speak:
→ Personality
→ Tone
→ Language style

3. Visual Identity
How you look:
→ Logo design
→ Color psychology
→ Typography
→ Image style

4. Brand Experience
How you deliver:
→ Customer service
→ Product Quality
→ User experience
→ Marketing Message

5. Brand Consistency
How you stay memorable:
→ Same voice everywhere
→ Cohesive visuals
→ Unified message

Branding is the process of creating a unique identity for a business, product, or individual. It includes elements like a logo, colors, messaging, and the overall experience that shapes how people perceive a brand. More than just visuals, branding is about building trust, recognition, and emotional connections with an audience.

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The Big 7 of Branding